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Soichiro Honda. "Failed student" establishes a major automobile companies in the world.

Soichiro Honda. "Failed student" establishes a major automobile companies in the world.

Soichiro Honda. "Failed student" establishes a major automobile companies in the world.
Soichiro Honda


  • From the poverty of his family. Five of the younger siblings, respectively as a result of lack of food and disease "malnutrition".

  • He was a student a loser evades his duties. He'd rather walk the streets to watch the cars "at school.

  • Allies bomb hit the Honda factory I.. Then the plant completely destroyed after an earthquake hit.

  • Indomitable resolve he owned and never gives up any problem. And he sees the plight of its "chance of darkness".

  • Honda: made a lot of mistakes. Success represents only 1% of our business which produces about 99% of failed!.



Soichiro Honda, the late businessman, famous Japanese inventor and founder of the company that bears his name, is "failed student" who was able to establish one of the largest automobile companies in the world, he is the son of "mourning" pauper who became months of Japan Emperor!


And a life of Honda a great title fight, it was the indomitable determination and has never given up any trouble, and he sees the plight of its "chance of darkness", but he said one day, "I've made a lot of mistakes, I assure that success represents only 1% of our business which produces about 99% of failed!"


Born November 17, 1906, Honda in a village in Hamamatsu of Japan, many families suffer extreme poverty, said of his family's poverty hyper died five younger siblings, respectively as a result of lack of food and malnutrition "diseases", and his father was a blacksmith fluffy case fit bikes For passing on the highway.


The failed student


The boy was not "Soichiro" early in life people diligent but unsuccessful student skips school duties, he prefers to walk the streets to watch the cars and machinery to go to school, and became the first chef, car Honda said about it later: "I just stood in front of the first car you saw in My life, and I think that at this moment born idea invented a car of my own design, though I was a student failing in those days! "

Honda is known for his hatred of the education system and schools in its current form, it has been since the youngster believes the school system kills creativity and invention, preferably a "trial and error" to learn, and that's exactly what happened, leaving "Soichiro" school and was 15 years old, and then he left his village heading to d.c. " Tokyo where he stayed, working as a boy and then as an automotive repair shop, for six years, and learn a lot of trade secrets during that period, and lived a life of subsistence to spare money to start his own business, before you borrow money from other banks to open the first shop for auto repair in 1928.

At twenty years old, when Honda started showing episode "Oilless" designed by the Toyota company, but the company was in need of large numbers, but they cannot buy piece by piece, forcing Honda to establish a small factory of piston rings, despite the great difficulties experienced by the factory's license because of Weak government resources and its refusal to provide it with concrete, but he never gave up on, he devised a way he and his team of locally built cement manufacturing plant after long months of struggle.


In the same year, young got a patent for his design metal brakes for cars, though it was made of wood, and this idea is the first point of departure into the realm of innovation, with more than 470 inventive and 150 patents in his name.

Honda started in 1938 to design innovative auto parts including staplers, "Toyota company of Japan, and the second world war was that entered Japan party has begun, and in that period founded a small factory man does this work for companies, but the allies bomb hit The plant and suspended him.

Did not find the necessary raw material for the manufacture of spare parts, I came up with an idea of genius, so he got up again, and recruited a team, they took an empty gasoline cans they collect the pain of American workers abandoned sr during the war, Watts had on these cans "slowing a President Truman" because they gave him Initial materials needed for industrial processes, which are not available in August to that.

Ande and ns through the manufacturer need to respect them or that I bits a "Wii die", I say trip success. In these distant impact from UE b quest to watch the first buck factory image, an earthquake destroyed the factory destructive k or not, and so the inventor who was injured in the thirty-ninth birthday, the disaster after another.

As a result, the bitter struggle, Honda completely desolate after everything around it for destruction, but he was able to stand on his feet again after entering the motorcycle market by accident, Honda has suffered from oil interruption at the end of World War I and he couldn't drive his car, helped him Shifu trained him to link source The body of a small generator of air found in the remnants of the plant, and he worked on kerosene which was available at that time.

This invention won the admiration of his friends, they asked him to design 12 motorcycles of this type, there is a large market, Honda felt sure of his invention, but he never found enough money to set up a factory, and his plan was to bike shops owners calls in Japan and 18 thousand people to come to his aid, and take write them letters by  Letters informing them that it seeks to play a role in rebuilding devastated Japan again through the power of the movement that the invention can be provided, and could convince 5000 of these vendors to provide the necessary capital, founded his company in 1948, and received a patent for the design of motorcycles.

By 1958 he was a factory Honda has become the largest manufacturer of motorcycles in Japan, this innovative bike attracted thousands of teenagers and females, it was a quantum leap in this area, the price was right, so he rushed millions of all ages all over the world to buy a Honda motorcycle.

The company began to flourish in 1961 and was shipped to the United States bicycle 100, 000 per year, and in 1968 the total bikes shipped to America million bike. And in the 1980s was "Honda" has attracted 60 percent of the global market share of bicycles because it was simply "affordable."

"Mr. Gale!"

Entered Honda, ambition, auto world in 1962 when he began designing cars for the race, despite opposition from the Japanese industry Ministry, because of the many car factories in the country, but he took no notice, and entered the car market is actually in 1970, and designed and managed that transcends all and succeed, and even shave.

Honda managed to conquer the US market weakness, and produce environmentally drives us Government specifications, none of the auto giants such as General Motors, Ford, Toyota, Mercedes, and BMW, has succeeded in inventing an engine that meets the purpose, but Honda Everybody was embarrassed when he invented the first environmental pollution-resistant drive, put his first new engine in 1975 under the name "car city", was the car a huge success for putting them on the market.

Honda was revolutionary in his field, and was not well liked by the community of car manufacturers in Japan, especially when global oil crisis occurred at the end of 1973, after the October war, Japanese automakers decided to raise prices and reduce production, he was the only one who rejected this idea and fought it, and does The opposite, namely that it doubled production and lower prices, and managed to become number one in the market!

Thus, his boldness and imagination, Honda was able to exceed the oil crisis that passed tough on all companies in the automotive world, and to achieve sales ratio exceeded all perceptions, as usual, he sees the plight of its "chance of darkness".

Honda sales have continued to rise, until it became in 1983 the fastest companies in the automotive world, and achieved his highest sales for consecutive years, outdone his peers in the United States and in Japan, but in the whole world.

The man known among his staff, "Mr Gale", because it was exploded with rage when any employee to act a fool, as he knew about being creative, innovative and hates routine, like new, preferred risk and experiment, and was revolutionary as well as in administrative decisions, but he had the indomitable determination, never gives up. Problem.

Honda is the riskiest class, driving race cars, and speed, and once that dies in an accident during a race, and remained under hospital treatment for 3 months after the accident, and doctors have advised him not to participate in races again, however, learn to drive the raft. " "When the helicopter was 60 years old.

After a journey of toil and strive and fatigue, retired Honda of his presidency for his company in 1973, at the age of 63 years, then after about a quarter of a century since the founding of the company. After retirement, he dedicated his life to public service and received the Medal of the Emperor of Japan, special recognition from the American automobile industry Chamber.

And of what he said: "when I look back now, I feel like I haven't mowed, but a series of failed business, and a lot of regrets, but I in return is proud of what I have achieved, and although I made a lot of mistakes, one after another, there is no error or failure was repeated twice, therefore, assure you that success. Such as only 1% of our business which produces about 99% of failed! "

August 5 in 1991, sounder Honda spirit about 85 years, died of liver failure, leaving behind a lot of achievements and successes and lessons learned. No one believes that poor kid broke and from the outlying villages of Japan, only armed with ambition and dreams, determination and persistence, he can conquer the world with his ideas and innovations and products, and that changed the world for the better, and made the name underwater Honda everybody knows name throughout the ball. The floor.